Evino is a Wine e-commerce brand that takes a lot of pride in its wide selection of bottles available on their online catalog. Their e-commerce model with a delivery system of Wine Boxes is very successful with customers from the southeast states of Brazil.
In 2018 the brand hired the agency I was working for (New Vegas) to create several ad campaigns, but one that stuck with me the most was the one with did to promote sales throughout the month of May - known in Brazil as "Brides Month".
That's why we cast famous Brazilian actress Gretchen as the star of this ad campaign. Besides all the work she's done on TV, she became quite famous for, well, having been a bride multiple times through her life - she claims it was 5 five times only, fans say the number goes up to 17.
That's why we cast famous Brazilian actress Gretchen as the star of this ad campaign. Besides all the work she's done on TV, she became quite famous for, well, having been a bride multiple times through her life - she claims it was 5 five times only, fans say the number goes up to 17.
Regardless of the number, Gretchen knows her game and decided to give some tips on how to chose your wine, as she chose her husbands. For instance - you can't be picky, try out as many times as you feel necessary.
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My role in this ad campaign was mainly working with art direction for the set and during post-production. Also providing assistance to the copywriters on the scripts - something I've always enjoyed doing so.
