Ancine (Brazilian Movie Agency), is a financially and administratively independent government agency, operating under the supervision of the Brazilian Ministry of Culture. It was established in September 2001 to contribute to the regulation, promotion and monitoring of the audiovisual industry in Brazil.
In 2018, the Agency requested a campaign to raise awareness on Brazil's latest achievements and gain of popularity in its audiovisual projects. The vast majority of the Brazilian population wasn't aware that the agency funded projects in all audiovisual categories, including animation, games and TV fictions.
In 2018, the Agency requested a campaign to raise awareness on Brazil's latest achievements and gain of popularity in its audiovisual projects. The vast majority of the Brazilian population wasn't aware that the agency funded projects in all audiovisual categories, including animation, games and TV fictions.
Using the main concept "Brazilian audiovisual: More than you've heard out there", the campaign embraced cliché complaints and excuses that the average Brazilian shouts to diminish the importance and quality of national audiovisual products to set the tone of its characters speech.
My role in this campaign took place during post-production stages, directing our production partners during colorization and editing.
My role in this campaign took place during post-production stages, directing our production partners during colorization and editing.
